Radio Cambridge 105: Cambridge Judge Business School study into Pay What You Want
Published on February 8, 2023
Vincent Mak, Professor of Marketing & Decision Sciences at Cambridge Judge Business School, has been interviewed from Radio Cambridge105, about his recent study regarding the pay-what-you-want models.
“The study identifies a link between value of the offering and the obligation thus felt by the recipient, and this affects the amount of the payment,” says Vincent.
Read the full article [cambridge105.co.uk]
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