COP27: Net Zero guidelines aim to drive higher standards and counter 'greenwashing' accusations

Published on 11 November 2022

To counter accusations of greenwashing and vague sustainability targets, a clear set of guidelines, has today been published at COP27, establishing standards for the pathway to net zero, by the International Standards Organisation. 

Coming in response to the United Nations’ call for comprehensive standards for policymakers, business and individuals, the new guidelines were drafted by an international team including Oxford’s Kaya Axelsson, a researcher from Oxford Net Zero and the Smith School of Enterprise and the Environment.
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