New computational technique reveals changes to lung function post COVID-19 infection

Published on October 5, 2022

A new study led by Oxford researchers found that prior COVID-19 infection was associated with more uneven inflation of the lungs during normal breathing, smaller lung volumes, and greater respiratory dead space.
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Why people’s sense of (un)fairness can harm their own interests

October 5, 2022
The ‘hold-up problem’ in business: new study co-authored at Cambridge Judge Business School highlights how concerns about fairness thwart beneficial reciprocity. A common dilemma facing investors is whether a partner receiving an investment will receive most of the gains flowing from the investment, leaving the investor with no benefits – which is known as the hold-up problem.This concern over un

Cambridge Network: Why affordability is not enough in attracting poorer customers

October 5, 2022
People at the ‘Bottom of the Pyramid’ seek products and services that are ‘aspirational’ and not only low-cost, says article in Stanford Social Innovation Review co-authored by Professor Jaideep Prabhu of Cambridge Judge Business School.“Evidence from various emerging markets suggests that using positive narratives encourages BoP consumers to buy frugal solutions that improve their status or self-