The Times: Why admitting your flaws may earn your start-up more investment

Published on September 15, 2022

Cambridge Judge Business School is mentioned in this article about how showing nerves when pitching may secure start-up founders more money from investors than if their presentations are perfect. The study is co-authored by Jochen Menges, Associate Professor in Organisational Behaviour (subs.)

Read the full article [The Times & The Sunday Times]

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