Cambridge Independent: Ken Banks revels in extraordinary pursuit of life as a social innovator in new book

Published on May 13, 2022

Ken Banks, visiting Fellow in Marketing at Cambridge Judge Business School and author of The Pursuit of Purpose, says his book presents a snapshot of a unique time in humanity’s wheelhouse when technology met social entrepreneurship – and the role he played there.

“I won 13 awards,” he says of the halcyon days when his social enterprise, FrontlineSMS, broke into the African market with a text messaging platform that linked mobile phones together to form communities and, later, became platforms for financial activity.

“I’d not intended to run a 20-person organisation, it just happened to be something people wanted. I was very excited about the idea of coding something that might be useful.” he says.

Read the full article [cambridgeindependent.co.uk]

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