What does Dubai chocolate tell us about why certain foods go viral?

Today is World Food Day, an international annual event to raise awareness of worldwide hunger and malnutrition, and advocate for a food-secure future for all. With political instability, climate change and extreme weather events, food supply chains are becoming increasingly precarious – and when a certain product or recipe goes viral on social media, they can be stretched to breaking point. Charles Spence, Professor of Experimental Psychology and co-author (together with Professor Carlos Velasco, BI Norwegian Business School) of ‘Digital Dining: New Innovations in Food and Technology’ discusses how digital platforms are setting food trends, and how artificial intelligence (AI) might play a role in the future.